Scores of companies have picked it up and are using it for branding. Apple’s blessing only increased its popularity. It was created in Switzerland in the 50s and adopted by Apple’s design gurus back in 2013 for the iPhone. One of the most popular fonts in the world, Helvetica Neue (pronounced: noy-uh), is also a huge troublemaker. This is no visual delight… it’s a complete disaster. To his surprise and embarrassment, the text and alignment of his slides are a mess, the word wraps are funky, and worst of all, the fonts have all changed. When he fires up the presentation in front of a new prospect, there is something off. You barely need to think about the choice of font: how could I go wrong with the clean, classy, and simple Helvetica Neue? After all, it’s the font that Apple uses for all interface typography! It could go very wrong, very quickly. You email the finished deck to your PC-toting boss. You fire up your Mac and weave visionary statements, startling facts, and elegant charts all into an engaging story.
Picture this: The CEO of your company has asked you to whip up a deck for his upcoming keynote.
